Times are displayed in (UTC-04:00) Eastern Time (US & Canada) Change
Short Abstract
The homeschooling landscape is rapidly evolving with increased enrollments nationwide. Educators need to understand the unique needs of homeschoolers to effectively reach, teach, and support them. This presentation will explore strategies for marketing online learning programs and supporting homeschoolers, focusing on personalization, community building, and tailored online learning experiences.
Extended Abstract
The homeschool student population is rapidly evolving, with families from diverse backgrounds increasingly choosing home education. As more families choose to educate their children at home, often turning to online platforms for support, educators need to understand how to effectively reach, teach, and support these students.This shift brings a new set of challenges and opportunities for online learning platforms and districts losing students.
By gaining insights into the unique needs of homeschool families and the evolution of the homeschool movement, educators can develop and implement more effective teaching strategies, create supportive learning environments, and ensure that online education is accessible and beneficial to all students. Addressing this topic helps educators stay ahead of educational trends, ensuring they can provide high-quality, inclusive, and adaptable learning experiences in a rapidly changing educational landscape.
Through slide deck interactions, virtual polling and collaborative opportunities, participants will help personalize and add to the presentation to get a better vision of what homeschooling looks like on a national level and what online platforms are facing.
This presentation will explore strategies for effectively marketing online learning programs and will cover the importance of tailored messaging that resonates with diverse homeschool families, emphasizing the unique benefits of online education in meeting their specific needs. Participants will delve into best practices for supporting homeschool students once they have enrolled, ensuring their success through personalized learning paths, community building, and robust academic support.
By gaining insights into the unique needs of homeschool families and the evolution of the homeschool movement, educators can develop and implement more effective teaching strategies, create supportive learning environments, and ensure that online education is accessible and beneficial to all students. Addressing this topic helps educators stay ahead of educational trends, ensuring they can provide high-quality, inclusive, and adaptable learning experiences in a rapidly changing educational landscape.
Through slide deck interactions, virtual polling and collaborative opportunities, participants will help personalize and add to the presentation to get a better vision of what homeschooling looks like on a national level and what online platforms are facing.
This presentation will explore strategies for effectively marketing online learning programs and will cover the importance of tailored messaging that resonates with diverse homeschool families, emphasizing the unique benefits of online education in meeting their specific needs. Participants will delve into best practices for supporting homeschool students once they have enrolled, ensuring their success through personalized learning paths, community building, and robust academic support.
Presenting Speakers

Thomas Cooper III
Instructional Director at North Carolina Virtual Public School
Adapting to Change: Marketing Online Learning for the Homeschool Student and Supporting Them Once They've Enrolled
Track
Leadership and Organizational Success Strategies
Description
4/2/2025 | 11:45 AM - 12:00 PM
Main Zoom Room:
Lightning Talks
Evaluate Session
Modality: Virtual
Location: Zoom Room 4
Track: Leadership and Organizational Success Strategies
Session Type: Lightning Session (15 Min)
Institution Level: K-12
Audience Level: Novice
Intended Audience: Administrators, Instructional Support, Students
Special Session Designation: Focused on Blended Learning, For Leaders and Administrators, K-12
Location: Zoom Room 4
Track: Leadership and Organizational Success Strategies
Session Type: Lightning Session (15 Min)
Institution Level: K-12
Audience Level: Novice
Intended Audience: Administrators, Instructional Support, Students
Special Session Designation: Focused on Blended Learning, For Leaders and Administrators, K-12