Engaged By Design(TM) Our mission is simple: to help organizations engage more learners more effectively for sustainable growth.
We work with leaders at every level of higher education—from department chairs to deans and senior administrators—to build the capacity, confidence, and clarity needed to lead change. Our approach integrates proven leadership models, agile project management practices, and strengths-based coaching to move ideas from strategy to execution.
Our MACRO Leadership framework provides a practical model for middle and senior managers who are responsible for leading complex projects and teams. MACRO stands for Match, Assign, Coach, Reflect, and Ovation. This cycle helps leaders align people to the right work, manage projects effectively, coach their teams to success, reflect on performance, and celebrate achievement. The framework is presented in the book MACRO Leadership: Leading Agile Change and Innovation in Higher Education, accompanied by digital interactive resources for individuals and teams.
In addition to leadership development, Engaged By Design(TM) supports institutional innovation through “Faculty in the Loop” AI-powered Course Design Accelerator and Course Improvement tools that help faculty, instructional designers, and continuing education programs rapidly develop high-quality online courses. These tools guide users through best-practice instructional design steps, improving speed, consistency, and learner engagement while maintaining academic rigor.
We also partner with thought leaders whose work complements our mission. Our MyPurpose framework and journal guide individuals to define their purpose, values, vision, and goals through a structured process supported by reflection and action. The ABCs of Murmuration approach enables individuals to engage meaningfully and collaboratively, fostering harmony and community while driving continuous innovation at your institution.
Beyond our publications and tools, Engaged By Design(TM) offers custom coaching, leadership training, and strategic consulting to help institutions:
+ Clarify vision and priorities for online program growth
+ Build effective teams and workflows for course design and delivery
+ Develop leadership capacity through coaching and structured reflection
+ Foster cultures of collaboration, innovation, and accountability
Our work is grounded in real-world experience. The Engaged By Design(TM) team has led large-scale online learning initiatives, built faculty development programs, and coached many leaders and educators across higher education. We understand the challenges of resource constraints, change fatigue, and competing priorities—and we know how to help teams move forward with focus and confidence.
Whether your institution is launching new online programs, improving existing ones, or developing the next generation of leaders, Engaged By Design(TM) provides practical frameworks, guided tools, and personalized support to help you succeed.
