Discover how to use interactive video scenarios to boost student engagement and critical thinking. This session will showcase how tools like WeVideo can create immersive learning experiences with real-world choices and consequences. We'll explore the pedagogical strategies and tangible institutional benefits, including a significant return on investment, backed by studies from Forrester's Total Economic Impact™ (TEI).

The challenge of engaging students and promoting deep learning is a constant in higher education and professional training. Traditional passive methods, such as standard video lectures, often fail to hold attention and develop the critical thinking skills needed for success. Interactive video scenarios provide a powerful solution, transforming a one-way medium into a dynamic learning experience where learners actively participate. By embedding choices, problem-solving tasks, and reflective prompts, educators can create immersive environments that align with the principles of effective digital learning and enhance learner success.
This session will focus on the practical application and demonstrable value of interactive video. While pedagogy is at its core, this presentation is a solution showcase, highlighting how platforms like WeVideo can be used to create impactful, interactive content. The session will demonstrate that this approach is not only pedagogically sound but also offers considerable institutional value, a concept increasingly supported by economic research.
This presentation will demonstrate how to design and implement effective interactive video scenarios using WeVideo, a powerful and user-friendly video creation platform. Attendees will see real-world examples of how to build branching narratives that simulate complex decisions and provide immediate, meaningful feedback. We will showcase how these tools enable the creation of diverse interaction types, from simple multiple-choice questions that check for understanding to more complex decision trees that simulate real-world problem-solving.
We will also ground this discussion in the Total Economic Impact™ (TEI) framework from Forrester Research. We will share concrete, data-driven findings from studies analyzing the adoption of interactive video solutions. For example, a Forrester TEI study found that institutions realized an average 208% ROI and a net present value (NPV) of around $189.6K by implementing such video learning solutions.
Beyond financial returns, these studies highlight other key benefits:
Increased Educator Efficiency
Improved Student Engagement and Outcomes
Reduced Administrative Burden
By focusing on these tangible outcomes, the session will make a compelling case for investing in the tools and training to support robust interactive video strategies. It's about making a strategic commitment to more effective pedagogy, enhanced student success, and demonstrable institutional value.

Ashton Robbins

VP Sales at WeVideo

Ashlea Lee

Account Executive at WeVideo